Shape How the World Sees Your Institution

We help educational institutions improve their NIRF Perception Score, align with NAAC stakeholder expectations, and build a long-term academic brand that attracts students, employers, and peers.

✅ Why Perception Matters

Framework	Role of Perception
NIRF	10% weightage – based on peer, public, and employer perception
NAAC	Indirect influence via alumni, employer, and community participation in Criteria V & VII
NBA	Reflected through stakeholder communication and placement branding (especially Criterion 8)

Despite its importance, most institutions don’t have a structured perception-building strategy — leading to poor visibility and low stakeholder engagement.

We change that.

🚀 Our Perception Enhancement Services

📌 Academic Branding & Positioning

Define a unique positioning for your institution
Map your strengths and success stories
Create perception-focused messaging for different stakeholders

📌 Digital PR & Content Marketing

Press releases and articles on milestones
SEO-optimized blog content to boost visibility
Help with listings on reputed education portals

📌 Social Media & Reputation Strategy

Campaigns showcasing faculty, alumni, student success
LinkedIn/X profile optimization for departments and leadership
Monthly content calendar tailored to your brand

📌 Stakeholder Feedback & Surveys

Employer, alumni, and academic perception surveys
AI-powered dashboards to visualize responses

📌 Employer & Alumni Connect Programs

Virtual alumni talks and employer panels
LinkedIn engagement strategies for alumni credibility
Employer outreach with real testimonials

📈 Measurable Impact Across Frameworks

Impact Area	NIRF	NAAC	NBA
Perception Score	✔️ Direct (10%)	✔️ Indirect via Criteria 5 & 7	✔️ Indirect via employer/alumni engagement
Stakeholder Surveys	✔️ Peer + Employer	✔️ 5.3.1, 7.1.9	✔️ Through placement and industry feedback
Public Visibility	✔️ Online citations & media	✔️ Best practices dissemination	✔️ Institutional branding in SAR

💡 Why Choose Us?

Accreditation-Aligned Branding – We translate visibility into scores
Tools + Execution – Not just advice; we write, publish, survey, and analyze
Cross-Channel Reach – PR, social, academic networks, SEO — all covered
Score Impact Tracking – We measure perception improvements quarterly

🎯 Ideal For

Institutions aiming to break into top NIRF bands
NAAC-ready colleges needing strong stakeholder voices
Institutions rebranding for expansion, foreign collaborations, or visibility
Managements frustrated with “low perception” despite actual progress

📞 Let’s Improve the Way You’re Perceived

You’re doing great work — let’s make sure the world knows.

👉 Book Your Perception Strategy Call

Address : Amba Deep,Kasturba Gandhi Marg,New Delhi-110001
Email : info@edhitch.com , Director.pune@edhitch.com
WhatsApp : 9205119385